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Privacy Policy

Last updated October 27, 2026 · Version 2026-10-27.2

Welcome to Nobl Kids Inc. (“Nobl”, “we”, “our”, “us”). We are committed to protecting your privacy and your child’s. This Privacy Policy explains how we collect, use, disclose and safeguard information when you visit our website and use Nobl Tutor, our math tutor for children in grades 4 to 10 in Canada. Please read it carefully. If you do not agree with it, please do not use our services.

Children use Nobl Tutor under a parent’s account: a parent creates the account and each child’s profile, and children don’t have accounts, emails or passwords of their own. Children under 13 (under 14 in Quebec) can’t consent for themselves, so a parent or guardian does. A parent turns on talking lessons for the family (on the talking-lessons screen after confirming it’s you, or when keeping the free session’s profile at sign-up) before any child can use them, and in the free session the grown-up gives their OK on the screen before the child talks. Talking lessons are never recorded unless a parent also turns on “Save audio recordings” (see Audio recordings).

COMPANY INFORMATION

TABLE OF CONTENTS

  1. Personal Information
  2. Use of Information
  3. Sharing and Disclosure of Information
  4. Third-Party Partners and Integrations
  5. Your Rights
  6. Security
  7. Changes to This Privacy Policy
  8. Contact Information and Responsible Nobl Kids Entities

1. PERSONAL INFORMATION

When you use Nobl Tutor, we collect personal information to provide our services. Without it, we may not be able to provide the services you ask for. This includes:

1.1 Contact, Account, and Profile Details

We don’t collect a child’s email, surname, school, or photos of them, and nothing they type beyond the math problem they enter, what they tried and, in a typed lesson, what they write to the tutor. The tutor never asks about, and we never keep, health, diagnoses, family details or school names.

1.2 Payment Details

If you subscribe to the monthly plan, your card details go straight to Stripe, a third-party payment service, through its payment form on our payment page, never to us.

1.3 Information You Choose to Provide

1.4 Information Automatically Collected During Use

We don’t collect your location.

1.5 Cookies and Tracking Technologies

We use cookies and similar technologies to keep you signed in, to remember your choices, and, only if you allow it, to understand how our pages are used and to measure our ads. Our cookies are set by our own servers. No other company’s scripts run on our pages, with two exceptions: our screen recorder (PostHog’s software, served from our own site, see below), and Stripe’s script on the payment page, which shows the card form and sets Stripe’s cookies to make the payment work and prevent fraud (see Stripe’s privacy policy).

Until you choose, only the essential cookies are used, and nothing optional runs if your browser sends the Global Privacy Control signal. Advertising never runs on your child’s screens. Your choice applies to this browser and lasts a year; then we ask again. If you open our page in your phone’s own browser using our link, your choice and your visit carry over with a one-time code. You can change your choice here at any time:

Signing in, security and the free session. Always on.

Which of our pages are visited and what brought you to them, and screen recordings of how the site and app are used (no sound; typing and names hidden), sent to PostHog. Never what your child says.

Telling Meta (Facebook and Instagram) when you view our pages, sign up or pay, so we can measure our ads. Nothing about your child.

Screen recordings. If you allow analytics cookies on a device, we record how our website and the app are used on it, so we can see where parents and children get stuck or confused. A screen recording is a replay of the page, not a video from the camera: it shows what was on the screen and where it was tapped and scrolled. It has no sound, and never contains anything typed into a field, your child’s name, the words or drawings of a lesson, the text of the talking-lessons or billing screens, your card details or your IP address. In the app it runs once you have accepted this policy, linked to your account and never to your child by name. The free session is recorded from its start, which comes only after your OK on the note. PostHog, in the United States, stores the recordings for us; only the people who build Nobl watch them, and each recording is deleted after 30 days.

1.6 Payment Transaction Data

For each payment: the amount, the date and Stripe’s reference for it. Stripe also receives your name, email address and phone number, and details of your device and browser from its payment form, for fraud prevention.

1.7 Third Party Sources

If you choose to sign up or sign in with Google, Google shares with us the name and email address on your Google account (and its profile picture, if it has one). We don’t receive your contacts or anything else from your Google account.

1.8 The Free Session

Our landing page offers one free session with no account. Nothing starts until a parent or legal guardian, 18 or older, gives their OK on screen: a short note asks you to pick your child’s grade and tick two boxes, one saying you are the parent or guardian and one agreeing to our Terms of Use and this policy for the free session, and only then does the tutor begin. We keep that agreement (when it was given, the version of the note and of our Terms, a one-way hash of the device’s IP address, the grade, whether a name was given but never the name, and whether you chose to do the session with your child or to try it yourself) as our record of your OK. The note also has a box for your child’s first name. It is optional: leave it blank and the tutor calls your child “you”; the tutor never asks for it. If you type it, it goes on the guest profile, the tutor uses it to talk with your child, and OpenAI hears it like the rest of the conversation. We never ask for a surname.

You can also try the session yourself first, in your child’s place: the tutor then works through a problem with you, and what you say or type is handled exactly as your child’s part would be, below. The note does not ask for a name in that case.

The session is processed like a talking lesson (see Artificial Intelligence). We don’t record audio in the free session. We keep its written conversation and your child’s grade and their first name if you gave it with a temporary guest profile on our servers; if you sign up and keep the profile, the conversation comes with it and your child can carry on with the problem. We remember that a free session was used with a signed cookie on the device and a one-way hash of its IP address. We keep all of this for two reasons: so you can sign up and keep your child’s profile, and so each family gets one free session. If you sign up on the same device within 30 days of the session, the guest profile becomes your child’s profile, and the cookie’s record and the IP hash are deleted no later than 30 days after the session. Otherwise it is removed 30 days after the session, and signing up on that device within 7 days after that still brings it back. Then the guest profile and its conversation are permanently deleted, and so are the cookie’s record and the IP hash. You can stop the free session at any time, and nothing more is collected.

If analytics cookies are allowed on the device, the free session is recorded as Screen recordings describes. The note itself is recorded like our other pages, but what you type on it is never captured.

2. USE OF INFORMATION

We use personal information as outlined in this Privacy Policy:

2.1 Providing, Improving, and Developing Nobl Tutor

Product analytics are sent from our servers to PostHog, an analytics service in the United States: events such as “a free session started” or “a lesson ended after 12 minutes”, tied to the household, never to a child by name and never containing what your child said or answered. We also count how much AI the tutor uses, to run and pay for the service.

2.2 Artificial Intelligence

Every reply the tutor gives, including the numbers, the steps and the drawings, is written by an AI model, so it can make mistakes. Each problem’s conversation is kept for the time 5.1 says, so your child can go back to it; we keep no record of what they have learned.

The tutor, Nobl, is an AI: a computer program, not a person. The screen where a problem is entered says so, and so does the tutor whenever it is asked.

In a talking lesson, which a parent turns on first, OpenAI receives your child’s speech and words, the math problem they entered and the conversation so far. It processes them in the United States. It also receives the first name on your child's profile (in the free session, the one you typed on the note), so the tutor can use it. With each talking lesson we also send OpenAI a scrambled code for your child's profile (never a name), which its safety systems use to tell accounts apart. Your child's voice goes from your browser straight to OpenAI, so OpenAI also sees the device's IP address. OpenAI doesn't use any of it to train its models. An AI model from OpenAI writes every reply the tutor gives, from the math problem, what your child tried (if they said), their grade, their first name and the conversation. If another company starts hearing your child, we’ll update this page, and talking lessons stop until a parent reads the new details and turns them on again.

Typed lessons. With talking lessons on, your child can choose to type to the tutor instead of talking (the chat). The same permission covers it. In a typed lesson OpenAI receives what your child types instead of their speech, with the same lesson details listed above (the math problem, what they tried, their grade, their first name), and writes the tutor’s replies. Typed lessons are never recorded as audio. OpenAI doesn't use any of it to train its models.

OpenAI may keep what it receives for up to 30 days, only to detect and look into abuse, and then deletes it. This applies to every talking lesson, to every typed lesson and to the free session, including what the grown-up says. We have asked OpenAI to keep nothing at all (zero data retention); once that is in place we will update this page.

Audio recordings. Talking lessons are not recorded unless a parent turns on “Save audio recordings”, on the talking-lessons screen (after confirming it’s you) or when turning on talking lessons at sign-up. It is off until a parent turns it on, and lessons work the same either way. While it is on, each new talking lesson of your family’s children is recorded as one audio file: what your child’s microphone picks up (their voice, and anything else it hears nearby; silence while it is muted) and the tutor’s voice. Your browser sends the recording to our own servers during the lesson, and we store it on Google Cloud in the United States (Iowa, us-central1). Recordings are never sent to an AI company or anyone else. Only the people who build Nobl listen to them, to find and fix problems (for example, the tutor not hearing your child well or misunderstanding them) and to make lessons better. We never use recordings to train AI models, never use your child’s voice in advertising, and never share or sell them. Each recording is deleted 30 days after its lesson started, and sooner when you delete your child’s profile or your account (within a day of the deletion). You can turn “Save audio recordings” off at any time on the talking-lessons screen, without confirming it’s you: nothing more is recorded from then on, even in a lesson already under way, and turning talking lessons off turns it off too. To have your child’s recordings deleted sooner, email support@noblkids.com. The free session and typed lessons are never recorded.

The written conversation. Whether or not audio is recorded, we do keep the written conversation of each problem (your child’s words, typed or spoken, the tutor’s replies, what it drew on the board and your child’s helpful or confusing taps) for 90 days after your child last worked on that problem, so they can pick it up where they left off. Then the words and drawings are removed; what stays is when the problem was worked on, for how long and how many turns it took, with no words in it (see 5.1).

2.3 Ensuring Safety and Security

We use your information to:

2.4 Advertising and Marketing

We don’t sell data, and there is no advertising in the tutor. We send you marketing messages (news, tips and offers about Nobl) only if you ask for them: by email, or by text, each only if you turn it on under Marketing messages in your parent area. Both are off until you do, and creating an account or accepting our Terms of Use doesn’t turn them on. You can turn them off there at any time, or with the unsubscribe link in a marketing email or by replying STOP to a marketing text. We keep a record of your choice (see 1.1). Messages about your account and the services, such as sign-in codes, payments, support and personalized tutoring, are not marketing; our Terms of Use describe them.

We advertise Nobl Tutor on Facebook and Instagram. Only if you allow advertising cookies on your device, our servers tell Meta (the company behind Facebook and Instagram) when a parent views our landing or sign-up page, when a free session reaches its first problem, when a parent finishes setting up an account, and when a parent pays (with the amount). With these we send what Meta needs to recognise the person: your IP address, the kind of browser you use, Meta’s cookie identifiers and the ad’s click code if you came from one of our ads, and, when you set up an account or pay, your email address, phone number and name, each turned into a one-way hash first. Viewing the landing or sign-up page also loads one invisible image from Meta. Meta uses this under its own terms to measure our ads and decide who sees them, including showing our ads again to people who visited our pages.

We never send Meta anything about your child: not their name, grade, voice or answers, or anything said or done in a lesson. Nothing is sent from your child’s screens, while a free session is running, for a parent who is already signed in, or if your browser sends the Global Privacy Control signal. You can change your choice under Cookies and Tracking Technologies, and manage your ad preferences in your Facebook and Instagram settings.

2.5 Analyzing Communications

We may review the messages you send our support to answer them, to investigate fraud or security issues, and to improve the service. Our internal console never shows what your child said or their name. If a parent turns on “Save audio recordings”, the people who build Nobl may listen to those recordings, as Audio recordings describes. We never use these reviews for third-party marketing, and we never sell them.

2.6 Payment Services

Payment information is used to take payments for the monthly plan, prevent fraud, meet our legal and tax obligations, and enforce our payment terms.

3. SHARING AND DISCLOSURE OF INFORMATION

We don’t sell personal information, and we never share a child’s information with another family.

3.1 With Your Consent or Direction

We share your personal information when you have given us your consent or asked us to, for example when you ask us to send your family’s information to you or to someone you name.

3.2 Who We Share With

We share personal information with service providers who help us run Nobl Tutor and our business: hosting and storage, sign-in, the texts and emails we send you, the AI that powers the tutor, payments, product analytics, ad measurement about parents, product development, maintenance and debugging, and customer support. These service providers are bound by contract to protect your information, can access it only to perform these tasks, and may disclose it only where the law requires. They are:

3.3 Why We May Share Your Information

To comply with law, respond to legal requests, prevent harm and protect our rights. We may disclose your information to courts, law enforcement, tax or other governmental authorities if and to the extent we are required or permitted to by law, or where disclosure is reasonably necessary to: comply with our legal obligations; respond to valid legal requests, such as subpoenas or court orders, or claims against us; enforce our Terms of Use; or protect the rights, property or safety of a child, our families, Nobl or the public. Where appropriate and allowed, we notify you about a legal request first, unless the law or a court forbids it, or notice would be futile or would put someone at risk.

To effectuate business transfers. In the event of a merger, acquisition, reorganization, sale of assets, bankruptcy or insolvency, we may transfer some or all of our assets, including your information. You will be notified before your personal information is transferred and becomes subject to a different privacy policy.

3.4 Where Your Data Is Kept

Your family’s data is stored on Google Cloud in the United States (Iowa, us-central1). The AI models that read your child’s words, from OpenAI, process them in the United States. If you live in Canada, this means your information is transferred to, stored and processed in the United States, and may be accessible to authorities there under U.S. law. To ask how our service providers outside Canada handle your information, write to our privacy officer at support@noblkids.com.

4. THIRD-PARTY PARTNERS AND INTEGRATIONS

4.1 Linking with Third-Party Services

You can sign up and sign in with your Google account. When you do, we receive only what is described in 1.7, and use it only to sign you in and run your account.

4.2 Terms of Third-Party Services

Parts of Nobl Tutor rely on third-party services we don’t own or control, such as Google sign-in and Stripe’s payment form. When you use them, you also provide your information to them, and their own privacy policies apply, including the Google Privacy Policy and the Stripe Privacy Policy.

5. YOUR RIGHTS

You have rights over your family’s personal information under Canadian privacy law, as described in this section. We may ask you to confirm it’s you before we act on a request, so we never give one family’s information to someone else. We answer within 30 days.

Turning on talking lessons, audio recordings or marketing messages, or accepting a new version of these policies, asks you to confirm it’s you (password, a code to your phone, or Google) when a child is using the app on that device, or when you have not signed in within the last 10 minutes.

5.1 How Long We Keep It

6. SECURITY

Although no system can guarantee complete security, we continuously implement and update administrative, technical and physical security measures to protect your information from unauthorized access, loss, destruction or alteration. Data is encrypted in transit (HTTPS) and at rest on Google Cloud. Account data is reachable only by named staff who sign in with two-step verification. Our internal console never shows what your child said or your child’s name, and it records each account it opens and each change it makes. Audio recordings (only made when a parent turns them on) are kept in a private storage area that is never public: only our servers and named staff can open it. If a breach of our safeguards creates a real risk of significant harm, we will tell you and the Office of the Privacy Commissioner of Canada, as the law requires.

7. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Each update is posted here with a new version at the top. If we make significant changes, we’ll ask you to read and accept the new version the next time you open the app. If you do not agree with the updated policy, you can stop using Nobl Tutor and ask us to delete your account.

8. CONTACT INFORMATION AND RESPONSIBLE NOBL KIDS ENTITIES

For any questions or concerns about this Privacy Policy or how Nobl handles your personal information, contact us at support@noblkids.com. Huseyn Akhundov, our privacy officer, is responsible for how we handle personal information. Nobl Kids Inc. is the entity responsible for your personal information.