Nobl

Privacy Policy

Last updated June 24, 2026

Welcome to Nobl Kids Inc. ("we," "our," "us"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our text-based assistant, visit our website, and use our services (the "Services"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not use the Services.

Company Information

Full Legal Name of the Company: Nobl Kids Inc.

Contact Information:

1. Personal Information

When you use the Nobl Kids Services, we gather personal information to provide you with our Services. Without this information, we may not be able to offer the Services you request. This includes:

1.1 Contact, Account, and Profile Details

Personal Information: This includes your first and last name, mobile phone number, email address, general location (such as your city or neighbourhood), and profile picture, depending on the features you engage with.

Your Requests and Messages: The content of the text messages and requests you send to the assistant, and the responses, summaries, recommendations, and result pages we generate for you.

1.2 Payment Details

If you subscribe to a paid tier, we collect information related to your payment, processed through Stripe as a third-party service. We do not store your full payment card number on our own systems.

1.3 Information You Choose to Provide

You may choose to provide us with additional personal information, such as:

1.3.1 Additional Profile Information: Details like your preferred language(s), family preferences, and other context you share to help the assistant serve you.

1.3.2 Information About Others: You may provide information about another person, such as a child in your care, a co-parent, or an emergency contact. By doing so, you confirm that you have the authority or permission to share this information with Nobl Kids for the purposes outlined in this Privacy Policy and that you have informed them about our Privacy Policy where appropriate.

1.3.3 Other Contributions: This includes any information you provide when responding to surveys, communicating with Nobl Kids support, or sharing your experiences with us.

1.4 Information Automatically Collected During Use

1.4.1 Location Data: This includes approximate location information derived from your IP address or from information you provide (such as the city or neighbourhood where you are looking for activities). We use approximate location to help find relevant local information; we do not collect precise GPS location.

1.4.2 Usage Data: Information about your activities when using the Services, such as the requests you make, result pages you view, access dates and times, and interactions with content on our site.

1.4.3 Device Data: Details about the device you use to access the Services, such as IP address, hardware and software information, device identifiers, and crash data.

1.5 Information About Your Children

If you are a parent, legal guardian, or authorized person ("Authorized Adult," as defined in our Terms of Service, Section 5), you may share information about a minor in the course of using the assistant. This information may include:

We collect this information solely as provided by the Authorized Adult through conversation with the assistant, not directly from the child. For more information on how we handle children's personal information, please see Section 10 (Children's Privacy and Parental Consent) below.

1.6 Conversational Memory

To provide a helpful, personalized assistant, we store the history and context of your conversations, together with the information you share (including information about your children), as "memory." This memory allows the assistant to remember your family's preferences and needs across conversations so that it can give better, more relevant responses over time. Your conversational memory is stored in Canada (see Section 11). You can ask us to view, correct, or delete your memory at any time by contacting our Privacy Officer.

1.7 Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience, gather general visitor information, and monitor visits to our website. For more information on the cookies we use and your choices regarding cookies, please see Section 9 (Cookies and Tracking Technologies) below and our standalone Cookies Policy.

1.8 Payment Transaction Data

Details about your subscription transactions, including the payment method used, date and time of the transaction, payment amount, expiration date of the payment instrument, billing postcode, and other related information, as processed by Stripe.

1.9 Third-Party Sources

We may also collect personal information from external sources, such as:

1.9.1 Sign-In Services: If you choose to register or sign in using a third-party service such as Google or Facebook, that service may share basic profile information, such as your name and email address, with us based on your settings, for the purpose of creating and authenticating your account.

1.9.2 Referrals and Co-Registrants: If someone invites you to use the Nobl Kids Services, they may provide basic contact information about you.

2. Use of Information

We use personal information as outlined in this Privacy Policy:

2.1 Providing, Improving, and Developing the Services

We process your information to:

2.2 Ensuring Safety and Security

We use your information to:

Automated processes may analyze your account and activities to detect risks. These processes could restrict or suspend access if they identify potential safety or other risks.

2.3 Analytics, Artificial Intelligence, and Service Improvement

Artificial intelligence is central to how the Services work. We use AI and analytics technologies, including the following, to operate and improve our platform:

We do not use AI to make decisions that produce legal effects or similarly significant effects on individuals without meaningful human involvement, unless we have informed you and provided you with the right to contest such a decision. We do not use children's personal information for profiling or automated decision-making that produces legal or similarly significant effects.

2.4 Communications and Marketing

We process your information to:

We are committed to sending commercial electronic messages in accordance with Canada's Anti-Spam Legislation (CASL). You may withdraw your consent to receive commercial electronic messages at any time by using the unsubscribe mechanism included in each message, by replying STOP to a text message, or by contacting us at support@noblkids.com. We will process your request within 10 business days. Messages that deliver the Service you signed up for are an integral part of the Service, as described in our Terms of Service.

2.5 Analyzing Communications

We may review, scan, or analyze your communications with the Service for:

Automated methods are used where possible, but manual reviews may be necessary for fraud/security investigations, child-safety matters, and customer support. We do not use this information to send third-party marketing messages and we do not sell these reviews or analyses.

2.6 Payment Services

Personal information is used to:

3. Sharing and Disclosure of Information

We share your personal information when you have given us explicit consent or when you direct us to do so. This includes scenarios such as authorizing a third-party application to access your Nobl Kids account, or any future feature (such as an Enrollment Service) in which you separately direct us to share information with an activity provider on your behalf.

3.2 Service Providers

We share personal information with service providers (including their own service providers) to assist with our business operations and compliance. These service providers are contractually obligated to protect your personal information, may access it only to perform tasks on our behalf, and may disclose it if required by law. They help us with tasks such as:

3.3 Why We May Share Your Information

3.3.1 Comply with Law, Respond to Legal Requests, Prevent Harm, and Protect Our Rights

(i) Disclosure: We may disclose your information to courts, law enforcement, governmental or public authorities, tax authorities, or authorized third parties if and to the extent we are required or permitted to do so by law, or where disclosure is reasonably necessary to: (i) comply with our legal obligations, (ii) respond to valid legal requests, such as subpoenas or court orders, (iii) respond to a valid legal request relating to a criminal investigation or to address alleged or suspected illegal activity, (iv) enforce and administer our agreements, including our Terms and Policies, (v) respond to or address any activity that may expose us, you, or others to legal or regulatory liability, or (vi) protect the rights, property, or personal safety of Nobl Kids, its employees, its users, or the public.

(ii) Notification: Where appropriate and/or legally required, we may notify you about legal requests unless: (i) providing notice is prohibited by the legal process itself, by court order, or by applicable law, or (ii) we believe that providing notice would be futile, ineffective, create a risk of injury or bodily harm to an individual or group, or increase the risk of fraud or harm to Nobl Kids, our users, or the public.

3.3.2 Effectuate Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, bankruptcy, or insolvency, we may sell, transfer, or share some or all of our assets, including your information. In such a case, you will be notified before your personal information is transferred and becomes subject to a different privacy policy.

4. Third-Party Partners and Integrations

4.1 Third-Party Sign-In

You can register or sign in to Nobl Kids using a third-party account, such as Google or Facebook, through our authentication provider. When you do so, we receive basic profile information (such as your name and email address) for the purpose of creating and authenticating your account. We do not access your contacts, friend lists, or address book, and we do not create a public profile for you. You can disconnect a third-party sign-in at any time through your account settings.

4.2 Terms of Third-Party Services

Parts of the Services rely on, or may link to, third-party services. Nobl Kids does not own or control these third parties. When you interact with them, your information is handled under their own privacy policies, including:

5. Your Rights

You have specific rights regarding your personal information, as described in this section, in accordance with applicable laws. For more details on how to exercise these rights, please contact our Privacy Officer. We may require verification of your identity before processing your request.

5.1 Rights Under Canadian Law (PIPEDA and Provincial Legislation)

Under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation, you have the right to:

For residents of Quebec, you additionally have the right to:

5.2 Managing Your Information

You can view and update some of your personal information through your account settings, or by asking the assistant or our Privacy Officer to update your memory. It is your responsibility to ensure your personal information is accurate and up to date.

5.3 Access and Portability

Depending on your jurisdiction, you may have the right to request copies of your personal information or details on how we handle your data.

5.4 Erasure

You can request the deletion of your personal information, including your conversational memory. Please note that if you request deletion, or if your account is suspended or closed:

5.4.1 Legitimate Business Purposes: We may retain your personal information as needed for legitimate business interests, such as fraud prevention and enhancing safety. If we suspend an account for fraud or safety reasons, we may keep information from that account to prevent the user from creating a new account in the future.

5.4.2 Legal and Regulatory Obligations: We may keep and use your personal information as required to comply with legal, tax, reporting, and auditing obligations.

5.4.3 Backup Copies: Due to our measures to protect data from accidental or malicious loss and destruction, residual copies of your personal information may not be immediately removed from our backup systems, but will be overwritten in the ordinary course of backup rotation.

6. Security

Although no system can guarantee complete security, we continuously implement and update administrative, technical, and physical security measures to protect your information from unauthorized access, loss, destruction, or alteration. Result pages are delivered through links that contain unguessable tokens and that are designed to expire. Information about the children in your care and your conversational memory is stored in Canada. Anyone who obtains the full link to a result page may be able to view it until it expires, so you should keep your links private; see our Terms of Service, Section 10.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide our Services, comply with our legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed for these purposes, we will securely delete or anonymize it.

Specific retention periods may vary depending on the type of information, the nature of our relationship with you, and applicable legal requirements. If you have questions about our data retention practices, please contact our Privacy Officer.

8. Data Breach Notification

Consistent with our obligations under PIPEDA and applicable provincial legislation, if we become aware of a breach of security safeguards involving your personal information that creates a real risk of significant harm to you, we will:

We maintain records of all breaches of security safeguards for a minimum of 24 months, regardless of whether they met the reporting threshold.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (such as web beacons, pixels, and local storage) to collect information about your use of our website. This includes:

For a complete list of the specific cookies we use, their providers, purposes, and durations, please see our standalone Cookies Policy.

You can manage your cookie preferences through your browser settings or through the cookie preferences controls on our website. Please note that disabling certain cookies may affect the functionality of our platform. Where required by applicable law, we will obtain your consent before placing non-essential cookies on your device.

Nobl Kids provides a text-based assistant for parents and guardians. While our Services are designed for use by adults (who must be at least 18 years of age), we recognize that personal information about children (minors under the age of eighteen (18)) is shared with us in the course of providing our Services.

This section should be read together with our Terms of Service, Section 5 (Parental and Guardian Consent; Information About Your Children), which sets out the requirements for using the Services in connection with a minor.

We collect children's personal information only with the express consent of an Authorized Adult. As defined in our Terms of Service, an "Authorized Adult" means a parent, legal guardian, tutor, or a person expressly authorized in writing by the parent or legal guardian to act on the minor's behalf.

We do not collect personal information directly from children. All children's personal information is provided to us by the Authorized Adult through conversation with the assistant. By sharing information about a minor, the Authorized Adult provides express consent to the collection, use, and disclosure of the minor's personal information as described in this Privacy Policy.

10.2 Purposes for Collecting Children's Personal Information

We collect and use children's personal information solely for the following purposes:

We do not sell children's personal information. We do not use children's personal information for targeted advertising. We do not use children's personal information for profiling or automated decision-making that produces legal or similarly significant effects. We do not permit our AI providers to use children's personal information to train their general-purpose models. We do not disclose children's personal information to activity providers unless and until you separately direct us to do so.

10.3 Heightened Protection for Children Under Thirteen (13) — PIPEDA and OPC Guidance

In accordance with the guidance of the Office of the Privacy Commissioner of Canada (OPC), we treat personal information of children under the age of thirteen (13) as requiring heightened protection. For children under thirteen (13):

10.4 Additional Requirements for Quebec Residents — Minors Under Fourteen (14)

In accordance with the Act respecting the protection of personal information in the private sector (Quebec), as amended by Law 25, consent to the collection, use, and disclosure of personal information concerning a minor under the age of fourteen (14) who is a resident of Quebec must be obtained from the person having parental authority or the tutor. Minors aged fourteen (14) and older who are residents of Quebec may provide their own consent or allow their parent, guardian, or tutor to provide it on their behalf, in accordance with the Civil Code of Québec.

10.5 Data Minimization for Children's Information

We are committed to collecting only the minimum amount of children's personal information that is reasonably necessary for the purposes described in this section. Beyond the basic information needed to help you find and plan activities (such as the child's name, age, interests, and general location), any additional information is optional and is collected only if the Authorized Adult voluntarily chooses to provide it. We do not require Authorized Adults to provide any specific categories of sensitive information. We periodically review the categories of children's personal information we collect to ensure that collection remains proportionate to our stated purposes.

10.6 Retention and Deletion of Children's Personal Information

We retain children's personal information only for as long as is reasonably necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy, or as required by applicable law. Upon the Authorized Adult's request, we will delete the child's personal information, including associated memory, from our active systems within a reasonable period, except to the extent that we are required or permitted by law to retain certain information. Residual copies in backup systems will be overwritten in the ordinary course of backup rotation.

An Authorized Adult may withdraw consent to the collection, use, or disclosure of a minor's personal information at any time by contacting us at support@noblkids.com, subject to legal or contractual restrictions and reasonable notice. For details on the consequences of withdrawing consent, please see our Terms of Service, Section 5.7.

10.8 Authorized Adult Rights Regarding Children's Information

An Authorized Adult has the following rights with respect to the personal information of a minor in their care:

To exercise any of these rights, please contact our Privacy Officer at support@noblkids.com. We may require verification of your identity and your relationship to the minor before processing your request.

10.9 Unauthorized Collection

We do not knowingly allow children under 18 to create their own accounts or use the Services. If we become aware that a child's personal information has been shared without the consent of an Authorized Adult, or collected without proper authorization, we will take prompt steps to delete the information and, where appropriate, suspend or terminate the associated account.

If you are a parent or guardian and believe that your child's personal information has been collected without your consent, please contact us immediately at support@noblkids.com.

11. International Data Transfers

Nobl Kids is headquartered in Toronto, Ontario, Canada. We store information about the children in your care, your conversational memory, and your activity data in Canada (using Google Cloud in a Canadian region).

Some of our service providers process limited personal information outside Canada. In particular, our authentication provider, Clerk, processes account identity information (such as your phone number, email address, and name) in the United States. We do not send information about the children in your care to our authentication provider. In addition, certain AI processing performed by Google's Gemini models may occur outside Canada.

When your personal information is transferred outside of Canada, it may be subject to the laws of the jurisdiction where it is processed, including lawful access by courts, law enforcement, and national security authorities. We take appropriate contractual, technical, and organizational measures to ensure that it receives a level of protection consistent with applicable Canadian privacy laws. If you have questions about these transfers, please contact our Privacy Officer.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. If we make significant changes, we will notify you by email or text before the new policy takes effect. If you do not agree with the updated policy, you may cancel your account. Continued use of the Nobl Kids Services after the effective date indicates your acceptance of the revised Privacy Policy.

13. Contact Information and Responsible Nobl Kids Entities

For any questions or concerns regarding this Privacy Policy or how Nobl Kids handles your personal information, please contact us at:

If you are not satisfied with our response, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada at www.priv.gc.ca or 1-800-282-1376.